Comprehensive Social Media Marketing Strategy for Your Brand

1. Business Information:

• Business Name: Please provide the name of your business.
• Website URL: Share your website link (if applicable).

2. Current Social Media Presence:

• Social Media Links: Provide links to your current social media profiles (Facebook, Instagram, Twitter, LinkedIn, etc.).
• Existing Content: Share any existing posts or content that represent your brand's voice.

3. Target Audience:

• Demographics: Describe your target audience (age, gender, location, interests).
• Buyer Persona: Any specific details about your ideal customer that can help tailor the strategy.

4. Goals and Objectives:

• Primary Goals: What do you want to achieve through social media? (e.g., increase followers, boost engagement, drive website traffic)
• Specific Metrics: Any key performance indicators (KPIs) you are focused on (e.g., follower growth, engagement rates).

5. Competitors:

• Competitor Links: Share links to 2-3 competitors you admire or want to benchmark against.
• What You Like: Describe what you like about their social media presence.

6. Budget and Resources:

• Budget for Advertising: If you plan to run ads, what is your monthly budget?
• In-House Resources: Do you have any team members managing your social media?

7. Content Preferences:

• Preferred Content Types: What types of content do you prefer? (e.g., images, videos, stories)
• Brand Voice: Describe the tone and style you want to convey (e.g., professional, casual, humorous).

8. Additional Information:

• Any other specifics: Anything else you think is important for me to know to create your strategy.